Continued Growth For Coach Compare

It is interesting to see the continued growth on CoachCompare.Com; Google just loves the semantic mark up and the fresh content that comes from the reviews.

The CTR levels on the CPC are really good and it just shows how customers want the combination of coach hire reviews and detailed company information.

It also goes to prove the belief that customers want to be able to select quality coach hire and the market needs to stop this focus on cheap coach hire.  If you keep on selling a cheap service then what else will people expect when they buy from your business.

Coach hire is a service and not something to be ran into the ground by coach hire comparison websites pretending to sell cheap leads but they are just damaging the market.

The creation of long term value comes from investment in marketing and technology innovation.

Remember you always get what you pay for.

The Reasons Customer Give Reviews

This is an interesting infographic for anyone wanting to understand the value of the customer reviews on coachcompare.com and the benefits you get when comparing coach hire companies using the system.

Review Websites & Coach Hire Comparison

I was looking at a number of review sites this week for general market research and a few things really struck me. 

1. It is amazing how many company generated reviews are live on the websites, customers always complain about service and praise people.  Talking about business models and over elaborate descriptions are a sure sign of spam. 

2. The companies providing the review websites make a big noise about the usefulness of reviews but don't take any real care about where the reviews are coming from. 

3. How useful are the reviews? We often find that the reviews are from both extremes, very happy or very unhappy but 80% of the customers get a satisfactory service and don't feel the need to talk about it. 

4. It is said that happy customers will generally tell one person and unhappy customers tell 8-16 people; so the simple maths give you an idea of the distortion people see on review sites. 

Customers are making decisions based on a small percentage of people making a lot of noise. 

So we have a market open to exploitation by business, full of spam and one that is distorted by a small group of people making a lot of noise. 

CoachCompare.Com only collects coach hire reviews for customers we know have actually booked a coach trip with the company.  We also make sure that the overall score reflects the customer feedback but that the review is useful for the customer. 

So when customers use CoachCompare.Com they can compare coach hire companies on service, price and quality. 

What A Difference A Driver Makes

I have just been looking through some of the latest coach hire reviews on CoachCompare.Com and the perception of quality service.


'The driver Hue, was a lovely man.'


'Nick our driver was brilliant. Very helpful and constantly contactable.'


'The driver was very nice to the children.'


'Waiting for us on arrival, drivers were very helpful and friendly.'


'Driver helpful with disabled passenger.'


'The driver was great - looked after us very well and got us to destination in good time. Thanks'


'The coach was on time the driver pleasant and knew where he was going.'


All the good reviews always come from customers experiencing good coach drivers. 

149 Coach Hire Quotes In The Last Week

CoachCompapre.com has sent 149 coach hire quotes to coach companies in the last week.

The last time I blogged about the number of quotes we were doing was in April and we did 31 coach hire quotes.

The performance of the SEO and PPC accounts is outstanding and it just goes to show that customers want to be able to the quality of the coach hire company and then get the best price.

Talking To Customers

I have been talking to coach hire companies since the launch of CoachCompare.Com and it is interesting when we see the success they have had.

• Coach companies who respond quickly to customers get the best conversion rates
• Customers are making decision based on price and the quality of service they see from the reviews so coach companies who improve their service are getting better results
• Conversion is due to the overall quality of the response, quote through the system, confirm through email and call the customer

Putting Customers At The Heart Of Your Business

It is interesting when you look at the perception of the level of service provided by coach hire companies, we have great insight into it from the reviews on coach compare.

Apparently the reason most people complain is because of an attitude of indifference from employees and we see this in feedback from customers.

Here are a few tips for coach companies that I picked up at a conference the other week for businesses looking to improve customer service;

You must unearth the root causes and value criticism in the business.

Involve employees in the change and improvement cycles and make sure employees have the following;

• Give people actions that they can own 
• Let people understand what is within their control to change 
• Make continuous improvement part of every ones job

It is a cultural journey and consistency is the key to putting customers at the heart of your business.