It is interesting to see the continued growth on CoachCompare.Com; Google just loves the semantic mark up and the fresh content that comes from the reviews.
The CTR levels on the CPC are really good and it just shows how customers want the combination of coach hire reviews and detailed company information.
It also goes to prove the belief that customers want to be able to select quality coach hire and the market needs to stop this focus on cheap coach hire. If you keep on selling a cheap service then what else will people expect when they buy from your business.
Coach hire is a service and not something to be ran into the ground by coach hire comparison websites pretending to sell cheap leads but they are just damaging the market.
The creation of long term value comes from investment in marketing and technology innovation.
Remember you always get what you pay for.
Showing posts with label coach hire comparison. Show all posts
Showing posts with label coach hire comparison. Show all posts
Tuesday 19 June 2012
Friday 15 June 2012
Review Websites & Coach Hire Comparison
I was looking at a number of review sites this week for general market research and a few things really struck me.
1. It is amazing how many company generated reviews are live on the websites, customers always complain about service and praise people. Talking about business models and over elaborate descriptions are a sure sign of spam.
2. The companies providing the review websites make a big noise about the usefulness of reviews but don't take any real care about where the reviews are coming from.
3. How useful are the reviews? We often find that the reviews are from both extremes, very happy or very unhappy but 80% of the customers get a satisfactory service and don't feel the need to talk about it.
4. It is said that happy customers will generally tell one person and unhappy customers tell 8-16 people; so the simple maths give you an idea of the distortion people see on review sites.
Customers are making decisions based on a small percentage of people making a lot of noise.
So we have a market open to exploitation by business, full of spam and one that is distorted by a small group of people making a lot of noise.
CoachCompare.Com only collects coach hire reviews for customers we know have actually booked a coach trip with the company. We also make sure that the overall score reflects the customer feedback but that the review is useful for the customer.
So when customers use CoachCompare.Com they can compare coach hire companies on service, price and quality.
Thursday 3 May 2012
Coach Compare Is Now Delivering Thirty Quotes A Day
CoachCompare.Com is now delivering over thirty coach hire quotes every day and it keeps on getting bigger.
It is an interesting mix of customers coming from across the country through a mix of pay per click advertising, natural search engines and social media.
We can also see the difference with the growth in coach companies contacting us to find out more information.
It is exciting for the industry and it will make a big difference to the market by opening up the issues of quality, price, service and compliance for all customers.
No smoke and mirrors at coachcompare.com just people trying to help people pick the right coach company through coach hire comparison.
It is an interesting mix of customers coming from across the country through a mix of pay per click advertising, natural search engines and social media.
We can also see the difference with the growth in coach companies contacting us to find out more information.
It is exciting for the industry and it will make a big difference to the market by opening up the issues of quality, price, service and compliance for all customers.
No smoke and mirrors at coachcompare.com just people trying to help people pick the right coach company through coach hire comparison.
Monday 19 March 2012
Face lift of CoachCompare.Com
We have just released a new version CoachCompare.Com.
There are a number of performance improvements and a few bug fixes. But the most noticeable change is a visual cleanup.
We have worked hard to make the visuals more consistent and a bit fresher. Also, the unreliable popup dialog has been replaced with a fancybox plugin.
Here are some impressions:
There are a number of performance improvements and a few bug fixes. But the most noticeable change is a visual cleanup.
We have worked hard to make the visuals more consistent and a bit fresher. Also, the unreliable popup dialog has been replaced with a fancybox plugin.
Here are some impressions:
Tuesday 31 January 2012
Golden Age Of Coach Hire
This is a documentary on the Golden Age Of Coach Hire on BBC4.
It is interesting to see how much the industry has changed in this time, especially with private hire and the increased amount of choice customers have.
I wonder what people would think about Coach Hire Comparison in the 1950s?
It is interesting to see how much the industry has changed in this time, especially with private hire and the increased amount of choice customers have.
I wonder what people would think about Coach Hire Comparison in the 1950s?
Welcome To CoachCompare.Com
This is the new CoachCompare.Com blog, we have tips for people looking to find a coach hire company and the blog works with the coach hire comparison website.
Currently CoachCompare.Com has 5309 reviews of coach companies and combines this with an application to get a coach hire quote quote directly from the coach company.
Currently CoachCompare.Com has 5309 reviews of coach companies and combines this with an application to get a coach hire quote quote directly from the coach company.
Subscribe to:
Posts (Atom)