Monday 19 March 2012

Face lift of CoachCompare.Com

We have just released a new version CoachCompare.Com.

There are a number of performance improvements and a few bug fixes. But the most noticeable change is a visual cleanup.

We have worked hard to make the visuals more consistent and a bit fresher. Also, the unreliable popup dialog has been replaced with a fancybox plugin.

Here are some impressions:





Tuesday 13 March 2012

CoachCompare.Com Marketing

We are about to turn on the marketing for CoachCompare.Com and next week is going to be very interesting, the first week with sales and marketing working together to start building the customer base.

It will be interesting to see the feedback from both sides of the industry, customers and coach operators.


Thursday 8 March 2012

Customers Need Quality Coach Hire Reviews

I have just had to write a letter complaining about the quality of the reviews on Review Centre.

Competitors have been going to the site and filling it full of spam to try and reduce the average quality score and to attack the brands of coach companies.

This is the problem with the open review system that Review Centre and the likes of Trip Adviser use, the reviews are distorted by spam and people who just like shouting.

On CoachCompare.Com we only publish coach hire reviews from real customers, people we know have actually booked coach hire with our affiliate companies.

It is not that we have a problem with open forums but the publishers of these forums need to make sure that they either edit, allow brands the right of reply or verify the booking in some way.

If something is not done about the issue users will work out  that the reviews are useless and get bored of the sites.

Now in tribute to spam a little piece of Monty Python


Tuesday 6 March 2012